Renault Ireland: Traffic Van

Case Study: Renault Ireland - Traffic Van Tutorial

Introduction: Renault Ireland sought to introduce their latest Traffic Van model to dealerships nationwide and potential clients. Understanding the complexity and comprehensive features of the van, they recognized the need for a detailed tutorial that would effectively showcase its capabilities. The goal was to create a visually engaging tutorial that not only highlighted the features but also resonated with the Irish landscape and work profiles where the van would be utilized.

Creative Concept: The creative concept revolved around seamlessly integrating the Traffic Van into the Irish landscape and work environments where it would be predominantly used. The idea was to capture the essence of versatility and adaptability that the van's broad range of features offered. By showcasing real-world scenarios, the tutorial aimed to demonstrate how the Traffic Van could effortlessly navigate various terrains and cater to diverse business needs.

Execution: A two-part shoot was organized to execute the concept effectively. The first part involved capturing the Traffic Van in different Irish landscapes, including urban streets, countryside roads, and rugged terrains. This segment aimed to emphasize the van's robustness and agility. The second part focused on showcasing the van's utility across different work profiles, such as delivery services, tradesmen, and mobile workshops. Real professionals were featured using the van in their daily operations, highlighting its practicality and efficiency.

Key Message: The key message conveyed through the tutorial was the versatility and reliability of the Renault Traffic Van. By seamlessly integrating it into various Irish landscapes and work environments, the message emphasized that the van is not just a mode of transportation but a trusted partner in business operations. The tutorial aimed to instill confidence in dealerships and potential clients by showcasing the van's comprehensive features and its suitability for diverse needs.

Impact and Reception: The tutorial received overwhelmingly positive feedback from dealerships and potential clients alike. Dealerships appreciated the comprehensive overview of the van's features, which aided them in effectively communicating its benefits to customers. Potential clients found the tutorial engaging and informative, with many expressing interest in exploring the van further. The incorporation of the Irish landscape and work profiles resonated well with the target audience, strengthening the brand's connection with the local market. Overall, the tutorial successfully achieved its objectives of educating, engaging, and inspiring confidence in Renault's Traffic Van.