Creative Concept:
The creative concept behind the advertising campaign was to intertwine the allure of the new Renault Kadjar with the picturesque landscapes of Dublin, creating a visual narrative that would evoke a sense of adventure and exploration. By highlighting the Kadjar's versatility and capability, set against the backdrop of Dublin's iconic landmarks and scenic vistas, the campaign aimed to position the vehicle as the perfect companion for urban adventurers and outdoor enthusiasts alike.
Execution:
The three-day shoot took the production team on a journey around Dublin, capturing breathtaking footage of the city's diverse landscapes, from rugged coastlines to verdant parks and bustling urban streets. The Kadjar was showcased navigating through these scenic sites, effortlessly blending into its surroundings while demonstrating its agility and performance.Each commercial video was meticulously crafted to showcase specific features of the Kadjar, such as its spacious interior, advanced technology, and robust design. From panoramic views of the Dublin skyline to intimate close-ups of the vehicle's sleek exterior, every shot was carefully curated to highlight the Kadjar's unique selling points while immersing viewers in the beauty of Dublin.
Key Message:
At the core of the advertising campaign was the key message of adventure and exploration, embodied by the Renault Kadjar. By showcasing the vehicle's ability to seamlessly navigate through Dublin's diverse landscapes, the campaign aimed to inspire viewers to embark on their own journeys of discovery, with the Kadjar as their trusted companion.
Impact and Reception:
The online commercial videos received overwhelmingly positive feedback from both Renault Ireland and the general public. Lynne Boucher, Marketing Manager of Renault Ireland, praised the campaign, stating, "It looks absolutely brilliant," while Patrick Magee, Operations Manager of Renault Ireland, hailed it as "one of the best initiatives I have ever seen."
The campaign generated significant buzz on social media platforms, with viewers expressing admiration for the stunning cinematography and the seamless integration of the Kadjar into Dublin's scenic backdrop. The videos garnered thousands of views and shares, further amplifying Renault's presence in the Irish market and generating anticipation for the new Kadjar model.
In conclusion, the online commercial videos for the Renault Kadjar successfully combined the allure of the vehicle with the scenic beauty of Dublin, creating a captivating narrative that resonated with audiences and generated excitement around the new model.
By leveraging the brand's established presence in Ireland and showcasing the Kadjar's versatility and capability, the campaign achieved its goal of positioning Renault as a leader in the automotive industry while inspiring viewers to embrace adventure and exploration.
