INTRODUCTION:
Renault Bank, a leading financial institution in Europe's automotive industry, embarked on a significant rebranding effort aimed at enhancing its image and promoting its services, particularly the PCP financing option. The challenge was to communicate complex financial information in an engaging and comprehensible manner while also showcasing Renault vehicles.
CREATIVE CONCEPT:
The creative concept centered around demystifying PCP financing through an immersive visual experience. Utilizing graphics and drone footage, the campaign aimed to simplify the intricacies of PCP financing while highlighting the benefits it offers to customers. The incorporation of multiple drones allowed for dynamic aerial shots, providing a panoramic view of Renault's fleet offerings, and creating a sense of scale and accessibility.
EXECUTION:
The execution involved meticulous planning and coordination to capture footage across various locations in Ireland. The use of drones enabled the team to capture stunning aerial views of Renault Bank's offices, showcasing the institution's presence and reach. Additionally, the fleet of Renault vehicles was prominently featured, emphasizing the synergy between Renault Bank's financial services and Renault's automotive offerings. The filming process spanned two days, ensuring comprehensive coverage and a seamless narrative flow.
KEY MESSAGE:
The key message of the campaign was to demystify PCP financing and promote Renault Bank as a trusted financial partner. By combining informative graphics with captivating visuals, the campaign aimed to empower consumers with knowledge about PCP financing while reinforcing Renault Bank's commitment to customer satisfaction. The inclusion of Renault vehicles served as a visual cue, illustrating the tangible benefits of choosing Renault Bank for financing options.
IMPACT AND RECEPTION:
The rebranding campaign culminated in a video presentation at Renault's end-of-year event, where it was met with widespread acclaim. The scope, scale, and narrative success of the campaign were praised by attendees, highlighting its effectiveness in communicating complex financial concepts in a compelling manner. The campaign generated positive buzz among both existing customers and potential clients, solidifying Renault Bank's position as a leading financial institution in Ireland.
